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September 27, 2019

Snapchat extends video ads to 3 minutes, adds new features, Goal-Based Bidding

Snapchat extends video ads to 3 minutes, adds new features, Goal-Based Bidding

The new bidding option lets advertisers optimize for 15-second video views.

Snapchat has announced a number of updates for video advertisers, including an increase to the duration of all Snap Ads, more interactive features for its six-second non-skip Commercials and Goal-Based Bidding.

Snap Ads can now run three-minutes long. Previously, the maximum duration for a Snap Ad was ten-seconds. Snap has significantly increased the maximum duration for all of its ads to 180-seconds. The company said that the user experience will not change (users will still be able to skip or interact with [...]

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June 3, 2019

7 Types of Online Advertising

Online advertising has evolved since its humble beginnings as a static image that pops up at the top of a website. Now, there are a wide variety of advertising types you could use – we’ve listed the seven top types here (and tried to give you the quick definition for it).

1. Display Ads The original form of online advertising, these are visual ads that appear on third party websites (usually ones that are related to your content or service in some way). Display ads have evolved from the basic form of banner ads. Nowadays, display ads come as: • Static images – these are your basic banner or square ads that appear around the content. • Text – these are text ads that are created [...]

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May 27, 2019

5 BENEFITS OF ONLINE ADVERTISING

Online advertising is business for the modern world. Also known as online marketing or Internet advertising, the potential for success is huge. There are many strategies to learn and, while that in itself can prove to be pretty intimidating for a lot of people, the benefits of online advertising are varied. So, in case you’re feeling a bit overwhelmed, we created this article to remind you what you’re fighting for. Here are 5 advantages of online advertising:

Benefit 1: Online advertising Is A Long-Term Strategy.

Let’s look at the facts. Whether we’re talking about a smartphone, tablet, laptop or desktop, most of us own a gadget of some sort. Furthermore, we’re on the [...]

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April 25, 2019

No more moon showers as Facebook Messenger’s dark mode gets official rollout

Facebook Messenger is now offering more straightforward access to its dark mode, allowing all of its users globally to ease the strain on their eyes when using the messaging app in low-light situations.

Announced on Monday, April 15, Messenger’s dark mode can be activated by tapping your profile photo in Messenger to access settings, then toggling on dark mode to switch the chat display from white to black.

Facebook actually launched dark mode for Messenger six weeks ago but decided to keep it out of the settings menu and instead offer a “fun” way of activating it. It involved doing nothing more than sending the crescent moon emoji to anyone, whether a contact, chat [...]

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