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Posts Tagged ‘Business’
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April 15, 2020

WHY DIGITAL MARKETING IS IMPORTANT FOR SMALL BUSINESS

When small businesses get started, their focus is often on how to get their first group of customers through the door. They may rely on traditional forms of advertising, such as print ads and coupon mailers or even big signs on the side of the road. They may trust that since they know they offer a good product or service, it’s only a matter of time until customers will find their way to them.

While this strategy may bring in a trickle of business, there is a better and easier way. Small businesses should consider the huge marketplace of prospects online. No small business, no matter how new, should overlook this vast marketplace.

Benefits of Online Marketing

The [...]

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April 15, 2020

10 Tips For Starting A Small Business That You Haven’t Heard A Thousand Times Already

If you’ve thought about opening your own business, you might have begun to look for advice. There are so many tips for starting a new business out there that choosing which ones to follow can get confusing.

As a seasoned entrepreneur, I can tell you that there is no perfect formula for starting a small business. I’ve learned that the best business advice usually forces you to think in a new way. So, I’ve compiled a list of tips for starting your own business that you might not have heard.

Tips for starting a small business

Opening your own business is often a learn-as-you-go process. But, the more smart decisions you make early on, the better chance your company [...]

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April 15, 2020

Top 9 Benefits of Social Media for Your Business

Social media has certainly proven beneficial over the last two decades.

Once a communication experiment that later evolved into platforms figuring out just how much personal data people would make available to their “digital networks,” social media remains a huge part of Americans’ everyday lives.

For businesses, social media has created a way to send a brand’s messaging to the right people at the right time and hope your brand sticks out to them enough to be interested, let alone loyal throughout their lives.

There are a lot of benefits to be had from using social media.

Here are the the top nine reasons why it’s imperative for businesses to be on social [...]

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December 9, 2019

African tech boffins gather in Lagos to shape the continent’s digital path

LAGOS – Last week 12 technology start-ups from across Africa were in Lagos, Nigeria, for the Google Launchpad Start-up Week, vying for attention from potential investors, and wise words from previous participants of the accelerator class.

Google Nigeria’s head of Start-up Success and Launchpad Africa, Fola Olatunji-David, says entrepreneurship is cool right now, particularly in South Africa, Kenya and Nigeria

“A few years ago if you wanted to be a cool kid (in Nigeria) you were in oil and gas.

This year you’re an entrepreneur.

“There’s a lot of noise (about tech entrepreneurship) but when you sift through all of that noise, you’ll find actual gems,” [...]

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