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April 15, 2020

WHY DIGITAL MARKETING IS IMPORTANT FOR SMALL BUSINESS

When small businesses get started, their focus is often on how to get their first group of customers through the door. They may rely on traditional forms of advertising, such as print ads and coupon mailers or even big signs on the side of the road. They may trust that since they know they offer a good product or service, it’s only a matter of time until customers will find their way to them.

While this strategy may bring in a trickle of business, there is a better and easier way. Small businesses should consider the huge marketplace of prospects online. No small business, no matter how new, should overlook this vast marketplace.

Benefits of Online Marketing

The [...]

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May 10, 2019

Nike’s new app feature helps customers find the perfect fit

Nike has launched a new in-app scanning solution, called Nike Fit, that provides customers with their recommended shoe size in each of the company’s footwear products

The tool measures the full shape of both feet using a proprietary combination of computer vision, data science, machine learning, artificial intelligence and recommendation algorithms.

According to Nike, three out of every five people are likely wearing the wrong size shoe. That’s partly because the system the industry uses to determine shoe size is antiquated. It’s not just the equipment – essentially a foot ruler with a measurement scale based on a barley corn [...]

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April 17, 2019

Fresh new store format for Edgars Beauty

 

The new Edgars Beauty store format, the transition to which began last year July, has officially launched to the public. Edgars has worked on creating a welcoming environment, where beauty fanatics can “transcend to ‘beauty heaven’ and ignite their senses through touch, feel and smell”.

According to the retailer, the new format was informed by years of data and customer research. It boasts an updated look and a stronger product offering, including new categories to form a full beauty offering.

Edgars Beauty stores will give customers the chance to play with colour, learn to apply make-up, get a make-over, and shop from international [...]

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October 1, 2018

SOCIAL MEDIA STRATEGIES BEYOND CONTENT PLANS

Content plans have driven the desire to see our content distributed through advertising channels, influencers, competition channels and just about any other medium we can find. An over prioritisation of content plans has led marketing professionals to believe that the value of a social media strategy is all about impressions, comments and likes.

Single essence of online presence

Content plans definitely have their place in the eco-system of a social media strategy, however, for many it’s become the single essence of their online presence and this is concerning.

I recently had the opportunity to speak at The Sunday Times Next Generation Conference about this exact [...]

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