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Posts Tagged ‘marketing’
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April 15, 2020

WHY DIGITAL MARKETING IS IMPORTANT FOR SMALL BUSINESS

When small businesses get started, their focus is often on how to get their first group of customers through the door. They may rely on traditional forms of advertising, such as print ads and coupon mailers or even big signs on the side of the road. They may trust that since they know they offer a good product or service, it’s only a matter of time until customers will find their way to them.

While this strategy may bring in a trickle of business, there is a better and easier way. Small businesses should consider the huge marketplace of prospects online. No small business, no matter how new, should overlook this vast marketplace.

Benefits of Online Marketing

The [...]

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June 25, 2019

7 Business Advantages of Responsive Web Design

Responsive design is a web design and development technique that creates a site or system that reacts to the size of a user’s screen. Responsive design will optimise a user’s browsing experience by creating a flexible and responsive web page, optimised for the device that is accessing it. Increasing use of the internet and proliferation of web applications on tablet and mobile devices has been the driving force behind this development.

What is Responsive Web Design? Responsive design is a web design and development technique that creates a site or system that reacts to the size of a user’s screen. Responsive design will optimise a user’s browsing experience by creating a [...]

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June 3, 2019

#AfricaMonth: Why Africa is primed for prestige beauty growth

As the senior vice president of local and cultural innovation at Estée Lauder Companies, it’s Susan Akkad’s job to increase the relevancy of the beauty group’s brands across global and emerging markets. Overseeing multi-ethnic innovation for brands including La Mer, Clinique, Mac and Estée Lauder, she’s no stranger to the concept of (and responsibility of) ‘inclusive beauty’.

“We have a long-standing and deep commitment to inclusive beauty across ages, regions and cultures because our aspiration really is to be part of every consumer’s beauty dream,” Akkad said during her presentation at the Condé Nast International Luxury Conference [...]

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May 7, 2019

Checkers launches new collectables promotion – Little Checkers

Following on from its Little Shop and Little Garden promotions, Checkers has launched its Little Checkers collectables. For every R200 spent in store, Checkers and Checkers Hyper shoppers will receive a block pack, each containing a unit that forms part of a 35-piece mini Checkers supermarket.

The blocks come in a 100% recyclable pack and each contains one individual unit (such as a mini till, freezer, shopping cart, dairy shelf and more) as well as stickers to complete the unit and an instruction leaflet.

“Following the success of Little Shop and Little Garden, it is safe to say that innovative and educational collectables have [...]

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